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Press Release: NCTSTA Receives Funding from CDC to Build Latino/Latinx Community Capacity to Respond to COVID-19

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For Immediate Release PROCEED, Inc.,- National Center for Training, Support and Technical
Assistance (NCTSTA) Receives Funding from the Centers for Disease Control and Prevention
(CDC) to Build Latino/Latinx Community Capacity to Respond to COVID-19, through the
Strategic Mobilization of Latino/Latinx Serving Community-Based Organizations Across the Nation

Elizabeth, NJ–
A disproportionate number of Latino/Latinx communities across the US have been devastated by
the COVID-19 pandemic in 2020. According to the CDC, Latino/Latinx individuals, when
compared to non-Hispanic White persons, are 2.8 times more likely to become infected with
COVID-19, nearly 4.6 times more likely to become hospitalized by the virus, and are 1.1 times
more likely to die from it. PROCEED, Inc.,- NCTSTA, a nonprofit organization located in
Elizabeth, New Jersey, has been commissioned by the CDC to lead a national Capacity Building
Assistance program, “Building Latino Community Capacity to Respond to COVID-19.” The
program is intended to increase the capacity of Latino/Latinx communities to respond to the
pandemic, specifically in states where COVID-19 has hit Latino/Latinx communities the hardest.
To achieve its aim, PROCEED, Inc.,- NCSTA is funding and partnering with trusted national
and local Latino/Latinx-identified and Latino/Latinx-serving community-based organizations
(CBO’s) that work with Latino/Latinx populations at elevated risk for COVID-19. Project
components will include:

  • Strategically assessing the impact of COVID-19 among Latino/Latinx communities, or segments of the community, disproportionally affected by COVID-19 in key U.S. states.
  • Designing culturally, linguistically, and situationally competent bilingual COVID-19 messaging for various segments of the Latino/Latinx population.
  • Training & mobilizing teams of Promotoras/Community Health Workers to deliver accurate COVID-19 prevention messages and community mitigation strategies to stay healthy during and after the pandemic.
  • Convening a high-functioning Latino/Latinx COVID-19 National Advisory Committee (NAC) comprised of partners, funders, and key community stakeholders across the US.
  • Linking communities to local COVID-19 testing, treatment, resources and other health & human services to mitigate the impact of the pandemic on the Latino/Latinx communities in targeted regions.

Collectively, this national COVID-19 Latino/Latinx coalition will help expand the projects’ reach
across various health, human services, faith-based, social, and economic sectors. The coalition
will ensure that accurate, timely, and culturally & linguistically appropriate information and
resources are accessible to the most vulnerable Latino/Latinx groups.

Promotoras, trusted community health workers, will help facilitate awareness and science-based information related
to COVID-19 prevention, testing, and treatment. They also will refer and link individuals and
families to essential services offered by trusted local providers. Six community-based Core
Partner organizations have been funded by PROCEED, Inc.,- NCTSTA to implement this
initiative: Farmworker Justice, Latino Commission on AIDS (LCAO), El Centro, Progreso
Latino, Chicago Hispanic Health Coalition (CHHC), and Rural Community Workers Alliance
(RCWA). Together they will reach Latino/Latinx communities in California, Florida, Arizona,
Kansas, Missouri, Rhode Island, Illinois, New York City, and Oregon. Jointly, they will work
with Latino/Latinx communities that include, but are not limited to, individuals with pre-existing
chronic health conditions, women and families, immigrants, and essential workers (e.g.,
meatpacking workers, farmers), among other Latino/Latinx segments across the acculturation
spectrum. The project launched in September and will run through June

**The “Building Latino Community Capacity to Respond to COVID-19” project is 100%
supported by the Centers for Disease Control and Prevention(CDC) of the U.S. Department of
Health and Human Services (HHS) under CDC/HHS Funding Opportunity OT18-1802, entitled
“Strengthening Public Health Systems and Services through National Partnerships to Improve
and Protect the Nation’s Health” via a Cooperative Agreement with PROCEED, Inc. The
contents are those of the author(s)and do not necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S. Governme